Marketing Operations Specialist - Cluj-Napoca

Job summary

Responsibilities

• Operate our in-house CRM to build and manage audiences and segmentation logic.
• Build and execute marketing campaigns, ensuring timely and targeted delivery across customer segments.
• Build and test in-platform rewards to ensure error free delivery of marketing activities.
• Serve as the go-to expert on our Content Management System (CMS), creating and updating web pages based on stakeholder requirements and brand guidelines.
• Review site structure, menus, and overall functionality, ensuring consistency and optimal user experience.
• Troubleshoot and resolve issues, suggesting improvements for continuous optimization.
• Use platforms like SendGrid, Twilio, and Mailjet to build and deliver email and SMS communications aligned with brand and campaign objectives.
• Collaborate with translators and marketing strategists to review campaign copy and assets for suitable use in initiatives while following content best practices to avoid spam flagging.
• Develop responsive, dynamic email templates using HTML and CSS, ensuring compatibility across various devices and email clients.
• Collaborate with creative teams to translate mock-ups into functional, eye-catching email layouts that maintain brand consistency.
• Regularly audit and refine email templates, incorporating best practices to improve deliverability and performance.
• Partner with internal teams—including Creative, SEO, and Conversion—to gather requirements, prioritize tasks, and align on project objectives.
• Communicate effectively with department heads, stakeholders, and technical peers to manage expectations, timelines, and deliverables.
• Provide training and support to team members and colleagues, ensuring clarity on workflows and best practices.
• Maintain a \

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