Customer Segment Marketing Specialist - Cluj-Napoca, Cluj
Numai pentru membrii înregistrați Cluj-Napoca, Cluj, România
1 lună în urmă
* Acest interval salarial este o estimare făcută de beBee
Job summary
We are hiring a Customer Segment Marketing Specialist to help shape how Steelcase engages with key customer segments and brings its partner brands to market across EMEA. This is a unique opportunity to work at the intersection of strategic marketing and brand management - developing targeted programs for different customer groups while driving the integration and visibility of selected partner brands.Responsibilities
- Develop and execute go-to-market strategies tailored to specific customer segments, ensuring alignment with business objectives and market needs.
- Translate customer and market insights into targeted marketing initiatives that drive engagement and growth across key segments.
- Build and manage strategic partnerships to amplify marketing impact and co-develop value propositions for vertical-specific audiences.
- Collaborate cross-functionally with Sales, Product, and Brand teams to ensure consistent messaging and positioning across all touchpoints.
Qualifications
- Bachelor's degree in marketing, business, or a related field
- 3-5 years of experience in B2B marketing, brand management, partner marketing, or strategic marketing roles
- Experience working in international and cross-functional environments
- Strong communication and stakeholder management skills
Descrierea postului
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