Professional Omnichannel Manager - Bucharest

Job summary

Kenvue is currently recruiting for a Professional Omnichannel Manager to develop and implement a cohesive omnichannel strategy that enhances healthcare professionals engagement and drives mental availability across multiple platforms.

Responsibilities

• Coordinating strategy and tactics plan related to HCP promotion (doctors & pharmacists) – F2F, online and multichannel.
• Manage the omnichannel HCP marketing budget, ensuring effective allocation of resources for maximum ROI.
• Effectively manage medical representatives team activity by means of planning (territory KPIs, analysis, resources allocation, call planning); plan double visits with each medical representative with the objectives of the visit, for reaching individual leadership and company targets.
• Represent the Company in order to promote its interests within the HCP/KOL/medical peer group.
• Provide the Kenvue Romania team with medical expertise in the context of HCP marketing strategy, creating and adding value to develop medical-marketing strategy and plans /marketing tactics/ positionings/ messages/ content, including KOL engagement.
• Providing scientifical support for speakers, during the medical educational events, in collaboration with Brand Activation and Cluster HCP Teams.
• Organizing/ implementing/ monitoring Advisory Boards, Focus Groups, Expert Meetings and HCP courses granted with continuously medical educational credits, in collaboration with Brand Activation and Cluster HCP Teams.
• Drafting and organizing medical-marketing trainings for pathology, product and competitors updates, in collaboration with Brand Activation Team and HCP Cluster.
• Develop, approve and/or certify, where appropriate, promotional, training and scientific materials, within the constraints imposed by current legal and ethical standards and according to the guidelines set by the Regulatory and Medical Affairs, in collaboration with Quality & PV Lead.
• Assist with the scientific training and medical-marketing trainings of pharmacy and medical representatives to develop their understanding of the Kenvue products and relevant disease areas in order to promote and sell effectively and with confidence.
• Responsible for close collaboration with external parties and services providers in HCP engagement area.
• Actively contributing on brand plans preparing, in collaboration with Brand Activation and Sales teams.
• Analyze market trends, competitor activities, and HCP needs.

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