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Digital Marketing Specialist - Brașov, România - nVent Hoffman
Descriere
WHAT YOU WILL EXPERIENCE IN THIS POSITION:
We are seeking a Marketing Automation Specialist with expertise in the field and a strong background in utilizing technology to enhance business processes.
The ideal candidate will have global oversight and responsibility for the integrated technology stack that underpins the sales and marketing departments and that ultimately ensure leads and contacts get to the right person, at the right time with the most information.
Center of Excellence Marketing AutomationArchitecting lead lifecycle process and working with sales and marketing to define each stage
Planning and designing the lead management flow, be responsible for operationalizing it within Marketo and the CRM, and fine-tuning the process over time
Set up, maintain, and optimize lead scoring models in Marketo
Training and supporting the Marketing team
Creating and maintaining detailed documentation, including operational processes, workflows, and training documents
Updating Marketing Automation dashboard and reporting
Point of contacts for Enterprise team in business related matters
Testing Marketo product features and passing on knowledge to team
Database Management and Data Governance
Implement quality control procedures to ensure campaigns are executed flawlessly and participate in cross-functional data hygiene/governance initiatives
Maintain data quality for the global marketing database
Keeping Marketo Templates up to date
Importing contact lists / fixing errors / enforcing GDPR compliance
Monitoring forms / creating new fields for efficient synchronization with the CRM
Monitoring contact lists creation
Managing data enrichment workflows
Managing subscription management
Adding Newsletter Subscriber from other channels, as necessary
Proactively review and identify areas to increase efficiency with automation
Collaboration with Sales Operations Team
The Marketing Automation Specialist will work alongside sales operations to ensure marketing and sales data are syncing between Marketo and the CRM.
This includes determining field mapping and ensuring the right fields are being synced to support campaigns and reporting.Supporting marketing automation integration flows
Improvements in CRM (Sales Force) segmentation
GDPR related questions for lead and contact object
CRM Champions Calls and passing on information to marketing team
YOU HAVE:
Strong understanding of Marketo, , ERPs, and sales/marketing automation
Data management and database management experience preferred
Strong analytical skills required
Data visualization experience required
Must possess excellent organization and time management skills
Fluency in English, excellent verbal and written communication skills and strong presentation skills
Exceptional attention to detail and deadlines
Proficient in reading and creating process flow charts and diagrams
Strong teamwork orientation works well with cross-functional departments and ability to build and maintain strong relationships; willingness to help larger teams meet goals and responsibilities.